SERVE SOPHISTICATED CUSTOMERS THROUGH SOPHISTICATED ANALYTICS

Your customers are knowledgeable and technologically advanced. They are more discerning and have greater expectations than ever before. Your sales and marketing staff members are challenged with analyzing, predicting, and forecasting customer behavior patterns to satisfy them and make the sale. They must gather and analyze various types of data from many sources to develop that elusive complete customer profile – transactions, market response rates, pricing data, and customer service statistics. They need powerful analytical tools and solutions.

This challenge is common, but solutions are too often incomplete and ineffective. Your teams need to discern actionable information from the mountains of data you have and to decide what new data can be helpful to look forward. They need help understanding your customers’ satisfaction, predicting their behavior, addressing problems in real-time, fleshing out incomplete data, and segmenting customer groups for better interaction. With the high cost of acquiring and retaining customers, you must equip your team with the right analytical solutions to make faster, smarter decisions for improved customer experience and company's bottom line.

TURN DATA INTO ACTIONABLE INFORMATION

The right analytics tools let your Sales and Marketing teams focus on deciding and acting rather than on corralling and organizing data points. Practical analytics tools give you a holistic view of your customers. Accurate insight into trends, patterns, outcomes, and behaviors provides foundations for your best product, pricing, merchandising, marketing, and messaging decisions.

NEUBRAIN’S DATA ANALYTICS SOLUTION

Our tool gives you that holistic view of your customers by enabling you to collect data and augmenting information from:

  • Access and capture information regardless of where it resides (CRM, POS, social media, website)
  • Analyze historical and current information, taking advantage of Google–like search capabilities to mine customer data and metadata
  • Determine customer sentiment, predict customer behavior, segment customers
  • Determine non-obvious patterns by leveraging forecasting and data mining
  • Create what-if scenarios to mitigate risk and prepare for unforeseen changes
  • Link customer insights with sales, marketing, advertising, and customer service processes
  • Ensure a single version of the truth about the customer is shared across enterprises

Our tool provides an all-in-one business analytics solution with various features and combines the capabilities required to support all business analytics tasks.

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Resources 

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